Insurance

Insurance Agent Network — 4,200 Qualified Leads/Month at ₹65 CPL

Client
TrustShield Insurance Brokers
Location
Multi-city (Gandhinagar, Surat, Jaipur)
Industry
Insurance
Duration
18 months
4,200
Qualified leads / month

1 The Challenge

TrustShield had 40 agents but each agent was independently buying leads from random sources — quality was inconsistent, costs were ₹450+ per lead, and many leads were dead numbers. Conversion was below 5%.

2 Services Deployed

✓ Facebook Lead Ads ✓ Google Ads ✓ WhatsApp Auto-Routing ✓ Landing Page Build

3 Our Solution

Centralized lead generation: built 3 conversion-optimized landing pages for health, life, and motor insurance; ran Facebook Lead Ads with pre-qualification questions; integrated direct WhatsApp routing to assigned agent based on city/insurance type; built automatic follow-up sequence over 7 days for non-responders; CRM with real-time agent performance dashboard.

4 Results

4,200
Qualified leads / month
₹65
Average cost per lead
28%
Lead-to-policy conversion
₹3.8 Cr
Monthly premium booked

5 Client Says

Need24 ka pay-per-lead model hamari insurance business ke liye perfect tha. 40 agents ab fully utilized hain, koi idle nahi.

— Anand Mehta, MD, TrustShield Insurance Brokers

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