TrustShield had 40 agents but each agent was independently buying leads from random sources — quality was inconsistent, costs were ₹450+ per lead, and many leads were dead numbers. Conversion was below 5%.
Centralized lead generation: built 3 conversion-optimized landing pages for health, life, and motor insurance; ran Facebook Lead Ads with pre-qualification questions; integrated direct WhatsApp routing to assigned agent based on city/insurance type; built automatic follow-up sequence over 7 days for non-responders; CRM with real-time agent performance dashboard.
Need24 ka pay-per-lead model hamari insurance business ke liye perfect tha. 40 agents ab fully utilized hain, koi idle nahi.
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