Pinnacle was spending ₹3 lakh/month on Google Ads with a CPL of ₹2,800 — making each site-visit feel impossibly expensive. Their previous agency was running broad-match keywords with no negative lists, and landing pages were just their homepage.
We restructured campaigns with SKAG architecture (Single Keyword Ad Groups), added 800+ negative keywords, built 6 conversion-optimized landing pages for different buyer personas (first-time buyers, investors, NRI buyers), set up proper GA4 + GTM conversion tracking, and integrated Facebook Lead Ads with WhatsApp follow-up automation.
In real estate, every site visit costs money. Need24 brought ours down dramatically while quality went UP. Our sales team now closes 1 in 4 site visits.
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