Real Estate

Ahmedabad Real Estate Builder — CPL Cut from ₹2,800 to ₹620

Client
Pinnacle Developers
Location
SG Highway, Ahmedabad
Industry
Real Estate
Duration
4 months
78%
CPL reduction

1 The Challenge

Pinnacle was spending ₹3 lakh/month on Google Ads with a CPL of ₹2,800 — making each site-visit feel impossibly expensive. Their previous agency was running broad-match keywords with no negative lists, and landing pages were just their homepage.

2 Services Deployed

✓ Google Ads ✓ Facebook Lead Ads ✓ Landing Page Design ✓ CRM Setup

3 Our Solution

We restructured campaigns with SKAG architecture (Single Keyword Ad Groups), added 800+ negative keywords, built 6 conversion-optimized landing pages for different buyer personas (first-time buyers, investors, NRI buyers), set up proper GA4 + GTM conversion tracking, and integrated Facebook Lead Ads with WhatsApp follow-up automation.

4 Results

78%
CPL reduction (₹2,800 → ₹620)
180+
Qualified site visits / month
₹14.2 Cr
Booking revenue in 4 months
12.4x
ROAS on combined campaigns

5 Client Says

In real estate, every site visit costs money. Need24 brought ours down dramatically while quality went UP. Our sales team now closes 1 in 4 site visits.

— Mehul Shah, Sales Director, Pinnacle Developers

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